Luxury Retail LTV Calculator
If you own LTV, this tool shows how much lifetime profit you can unlock—fast.
In Short
- Quantify OEL’s value in minutes—no login, no deck needed.
- Retail math your team uses: AOV, margin, return rate, purchase frequency, retention → lifetime profit.
- See per‑customer and total uplift; export numbers into your plan.
Headline impact
| Percent increase in lifetime profit per customer | — |
|---|---|
| Increase per customer | — |
| Total increase (for these customers) | — |
Percent increase = (Lifetime profit per customer with OEL − baseline) ÷ baseline.
Quick Presets
Try typical scenarios used in board materials.
Baseline inputs
OEL levers
Per‑customer results
| Gross profit per order | — |
|---|---|
| Gross profit per period | — |
| Lifetime gross profit per customer — baseline | — |
| Lifetime gross profit per customer — with OEL | — |
| Increase per customer | — |
| Percent increase in lifetime profit per customer | — |
Impact for these customers
| Number of new customers | — |
|---|---|
| Total lifetime profit increase | — |
All figures are in your selected currency. We estimate lifetime profit using your retention to approximate customer lifespan. For membership programs, estimate lifetime profit as ARPU × gross margin ÷ cancel rate.
Sensitivity controls (optional)
Methodology (for finance teams)
Per period gross profit per customer = Orders per period × AOV × gross margin × (1 − return rate).
Lifetime gross profit (non‑subscription) = Per‑period gross profit ÷ (1 − retention).
Where OEL helps: lower returns via accurate try‑on; more orders from better fit and saved looks; higher retention from better post‑purchase outcomes. Qualified traffic and better product mix may also lift AOV and margin.
Executive Narration
OEL raises the numerator of LTV by cutting returns, and it shrinks the denominator by improving retention. In a conservative case, that is a 30 percent lift to lifetime gross profit per customer. On 50,000 new customers that is about 6.8 million dollars of incremental lifetime gross profit. Our compensation is tied to that delta. If we miss the return reduction threshold in the first 180 days, you do not pay commissions for that window.